Global Journal of Economics and Business

Related Articles ( Unhealthy Products )

Persuasive Advertising Cause Sin Goods Consumption by Students in Arab Region

Ashraf Hani Salah , Osama Mohammad Alaya

Objective: This investigation aims to determine whether persuasive advertising outweighs health warnings and sin taxes to entice students to purchase unhealthy products in two Arabian cities in the Middle Eastern Region, such as Amman, Jordan, and Dubai, UAE. Method: We first expose the participants ...

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